Project Lead: Jacqui Elliot
Title: President / COO
Contact Info: Jacqui.Elliott@enrollmentfuel.com
Date of Project: Aug 2018- Present
Challenge: The college’s enrollment had been decreasing year over year and required a system to improve student capture and strong articulation of their story to capture more students.
Project: To build a collaborative partnership and improve enrollment marketing at Eureka College by combining Enrollment Fuel’s technology platform and our Marketing expertise.
Results: Enrollment has seen an increase of 33% in applications, 23% in accepted students, and a 20% increase in students depositing for the upcoming year. The client had to work less and found collaborative partnerships with two business partners who put the school first to help them achieve their enrollment goals.
Materials Available: Graphs and Charts showing year-over-year growth.
“EnrollmentFUEL and Dave Grout joined forces to assist Eureka College with their marketing this year. Dave was hired as the marketing company, while FUEL was hired to conduct their Student Search campaign. Bringing two outside companies together can sometimes be challenging, as they have their own agendas. However, building trust through honesty and transparency just came naturally when working with Dave and his team.
We knew early on that it was going to be a great partnership. Dave and his team laid a firm foundation for our work together by providing robust brand guidelines. The branding guide represented hours of collaboration and listening. It captured the heart of who Eureka is and what message they sought to promote. Dave’s collaborative spirit, marketing experience, and professionalism made our combined efforts highly effective for Eureka. We found Dave and his team to be true to their four core pillars. It is a joy to bend our knees and lift together.”