Problem: The College had no brand standards, ethos or voice and also had close to no visual assets – only 20 pictures in their creative archives. They had no ownership to their collateral and limited design expertise to assist them with their admissions brochures, internal collateral and messaging.
Project: Implement a full brand assessment through 360* interviews and cultural review. Build brand standards ethos and manual. Create student recruitment collateral. Assist in building out a letter/communication system that would increase the connection between the school and potential students.
Results: The board and school have their first-ever brand standards manual that is utilized throughout the whole campus. The school has called it “the best recruiting/admissions materials they have ever had.” Enrollment saw an increase of 33% in applications, 23% in accepts, and 20% in deposits. End products included: brand standards manual; department level “mini brand manuals;” accessible photo archives; viewbook; program/department brochures and 75 supportive collateral items.