Project Lead: Mac Ingmire
Title: VP of Admissions
Contact Info: +1 312-882-2354
Date Of Project: Feb 2019- Present
Challenge: The College had no brand standards, ethos or voice and also had close to no visual assets – literally only 20 pictures in their creative archives. They had no ownership to their collateral and limited design expertise to assist them with their admissions brochures, internal collateral and messaging.
Project: Implement a full brand assessment through 360* interviews and cultural review. Build brand standards ethos and manual. Create student recruitment collateral – Brochures, Viewbooks, Photography and Scholarship Information. Also assist in building out a letter / communication system that would increase the connection between the school and potential students.
Results: The board and school has a the 1st ever brand standards manual that is utilized throughout the whole campus, “the best recruiting / admissions materials they have ever had”, enrolment has seen an increase of 33% in applications, 23% in accepts, and 20% in deposits.
Materials Available: Brand standards manual, department level “Mini Brand Manuals”, Accessible Photo Archives, Viewbook, Program / Department Brochures and 75 supportive collateral items.