Forest Home
Timberline Team Consulting provides businesses with advising for marketing programs, brand management, and strategy implementation. Dave Grout founded Timberline Team in 2005. Since 2005 the company has consulted with various non-profits, churches, schools, and more.
consulting, advising, marketing, brand management, strategy implementation, dave grout, grace college, timberline team, timberline, timberline team consulting
729
page-template-default,page,page-id-729,page-child,parent-pageid-467,bridge-core-1.0.7,qode-listing-1.0.1,qode-social-login-1.0,qode-news-1.0,qode-quick-links-1.0,qode-restaurant-1.0,ajax_fade,page_not_loaded,,qode-content-sidebar-responsive,qode-theme-ver-18.2.1,qode-theme-bridge,disabled_footer_top,qode_header_in_grid,bridge,wpb-js-composer js-comp-ver-6.0.5,vc_responsive
 

Forest Home

Project Lead: Stan White
Title:  Former President
Contact Info: stangiw@gmail.com
Website: https://www.foresthome.org/
Date of Project: Dec 2005- Jan 2010

Challenge:  The marketing department had high turnover, limited talent and had no process to handle projects.  In addition, the brand mark of the organization was dated and did not represent the depth, complexity or size of the organization.  The sales process lacked continuity and individuals / groups were often missed or dropped in the process.  Guest care was limited and lacked personal attention.

Project: Identify and build a story that was authentic and true to the culture of the organization.  Create a strong marketing culture, build out a project management system, develop a sales team and process, create and integrated registration system and develop a comprehensive guest service system.

Results:  Articulated the depth of the Forest Home story through integrating its history, ethos and program depth into the case for camping. Rebranded and built a strong brand architecture which aligned with the organizations mission and program.  Developed a quality, capable, professional and stable staff team in marketing, registration and guest services. Increased individual and group retention rates and improved the guest experience.  Streamlined the registration process through software development and process integration which was focused on customer needs.

Materials Available: “The Case for Camping” – Creative Writing Sample, Guest Group Brochure, Several Video’s, Brand Architecture and Design Work, The Foundation to the Philosophy of Theme Development

“If you are looking to better tell your story to maximize your revenue, then what Dave Grout offers definitely merits your consideration. The insight, wisdom, creativity, and tenacity will benefit your organization in ways you never dreamed through top-level marketing execution. Dave and his team will help mobilize your team in ways that will make them more effective. With tested principles, proven wisdom, and a guided strategy, your team will learn ways to be more efficient and effective in crafting and presenting your key message. From a clearly defined message, they then guide you through the essentials of marketing strategy to execution to generate the leads you need. Have fun enjoying the results because you engaged Dave.”

Stan White