Project Lead: Silas L. McCormick, J.D Ph.D.
Title: President of Lincoln Christian University and Seminary
Contact Info: firstname.lastname@example.org
Date of Project: Dec 2015- Present
Challenge: The University lacked brand cohesion, brand standards, a unified approach to marketing initiatives and a clear voice. In addition, the website was a cobbled and ineffective tool to recruit students.
Project: Implement a 360* review of the organizational functionality and presented a twelve-point assessment to build stability. Create brand standards manual and articulation, assist the re-organization and refinement of staff roles, created strategies for enrollment / lead generation, developed advancement tactics, and developed marketing collateral.
Results: The University now has a brand they are consistent and proud of, they have a new website which is best in class for a school this size that is easy to update and is stable. The President’s Cabinet has the right members and student retention increased by 26% our first year with them because the messaging from the school was clear and consistent attracting the right students.
Materials Available: A comprehensive executive assessment, Website, Viewbook, Brochures and Brand Standards Manual.